The WITovation Awards recognises excellence in digital marketing and user experience in Asia Pacific. It is open to nominations that cover marketing/development efforts in the last 12-18 months.


WITovation Awards 2016: Call For Nominations

If you are interested in entering for the WITovation Awards, please email your entry form or submit a 3-minute video to



Best Inspiration
The brand that best reimagined the Dream stage of the customer journey. How compelling was the content in exciting travellers and getting them to reimagine a destination/service/product?

Best Compare
The company that best reimagined the compare experience to help travellers review and compare travel options that go beyond price.

Best Booking Experience
The best booking experience from a brand – best use of technology, best functionality, best user experience.

Best Mobile
The company that best reimagined its product/service for mobile.

Best In-Destination Mobile Experience
The company that best reimagined “a buddy in the traveller’s pocket” be it for tours, activities, food, attractions. How helpful was it in enriching a traveller’s experience of a destination?

Best Reimagination: Editor’s Choice
The company or individual that has made the biggest difference to the industry with a bold and imaginative initiative.



Dan Neary, Vice President, Asia Pacific, Facebook
Martin Symes, Chief Marketing Officer, Sabre Travel Network, Asia Pacific
Joe Nguyen, Senior Vice President, APAC, comScore Inc
Miriam Moscovici, Director, Emerging Technologies, BCD Travel
Frances-Anne Keeler, Deputy CEO, Tourism Australia
Brice Bay, Chairman & CEO, Enveritas Group Inc
Anthony Yiu, Head of Digital, North Asia, Head of Search and Performance, Asia Pacific, MEC Global
Rohit Dadwal, Managing Director APAC, Mobile Marketing Association
Miranda Dimopoulos, CEO & Ambassador to SEA,  IAB, Singapore

Douglas Khoo, Co-founder, Qunar
Luke Clark, Head of Consumer Content, Novus Asia


CRITERIA (what the judges are looking for)

Send in your submission addressing the following points:

1. Medium/Media
State in 300 words how this was a great use of the medium (media) in the chosen category – for example, in mobile, it is the use of a mobile device. If Instagram, then best use of the platform.  

2. The Message/Product
In 300 words or less, what was the message/product, why did you choose this message/product and how was it delivered and executed?

3. Creativity
In 300 words or less, tell us how you came up with the idea/concept, and the creativity that went into the execution and delivery.

4. Connection
It’s not about being cool for cool’s sake but how well did the message connect with the intended audience? What tangible results/metrics did it achieve? (300 words or less).

5. The X Factor
Finally, a specificity that is unique to each category.


Thank you for your submission. The judges’ decision is final. Winners will be selected by our panel of judges and and recognised at the WIT 2016 Conference in Singapore, Oct 18-19.

Deadline for Entries:  September 1, 2016

Data Specialist – Rome2rio
Content Magician – Wego & Tourism Australia
Absolute Mobile – Starwood Hotels & Resorts
Social Butterfly –
Editor’s Choice – Turkish Airlines


Uber Social – AirAsia – “Friendsy” Campaign
True Specialist – Mr & Mrs Smith
Absolute Mobile – Skyscanner


Marketer of the Year – Kathleen Tan, Group Commercial Head, AirAsia
Uber Social – – “The Right Room” Campaign
Absolute Mobile – Tripadvisor – TripAdvisor City Guides
True Specialist – AGORA Hospitalities – Agora Place Asakusa
Pure Customer – W Singapore – “Night Casting”


Customer Lover – AirAsia
Mobile Mover – Cleartrip, India
Social Groover – Accor Australia
Groove Specialist – Ibis Bencoolen, Singapore
Groovy Marketer – House of Travel, New Zealand